Digital Strategist & Designer crafting high-converting experiences from UI/UX to organic SEO & growth.
Digital Marketing Strategist and UI/UX Designer. Combining search engine optimization (SEO/SEM), Figma design, and data-driven marketing to build brand experiences that captivate users and accelerate business growth.
Info
I'm Bete Abrham, a Digital Marketing Specialist and Graphic & UI Designer based in Addis Ababa, Ethiopia. I combine creative design, user-centric interfaces, and data-driven marketing to help businesses grow their online presence.
I specialize in multi-channel digital marketing operations — spanning Search Engine Optimization (SEO), Search Engine Marketing (SEM), and targeted ad campaigns — while crafting refined brand visuals and user interface designs using Figma, Adobe Photoshop, and Canva.
I'm studying Business Administration and Management at CPU Business and Information Technology College, giving me a strong strategic foundation in aligning design and business operations with measurable commercial impact.
Career & Credentials
Professional journey across digital marketing management, creative UI design, and verified industry certifications.
Digital Marketing Manager
Aug 2024 — 2026- Architected and executed high-ROI Search Engine Marketing (SEM) and SEO strategies to maximize discoverability and organic conversions.
- Managed end-to-end content distribution, performance advertising, and analytics reporting across multiple digital touchpoints.
- Collaborated cross-functionally with creative and technical teams to optimize landing page performance and lead-generation funnels.
Graphic & UI Designer
Aug 2024 — 2026- Designed comprehensive digital branding materials, visual identities, and marketing creatives utilizing Adobe Photoshop and Canva.
- Built responsive user interfaces (UI) and prototypes in Figma, translating wireframes into functional, clean digital product experiences.
- Ensured visual consistency across digital advertising assets, client social media channels, and web properties.
CPU Business and Information Technology College
Oct 2024 — Jul 2028Bachelor of Business Administration (BBA)
Business Administration and Management, General · Addis Ababa, Ethiopia
Graphic Design Masterclass - Learn GREAT Design
Issued Sep 2026
ID: UC-f4fb16b2-4e5a-42e8-91e8-2a381a8a347f
Fundamentals of Digital Marketing
Issued Aug 2023 · Expires Aug 2036
ID: 175820G55
Advanced Social Media Strategy Training and Certification
Issued Nov 2023 · Expires Nov 2036
ID: d4bd84db-551d-495b-bc77-8738637b9e18
Services & Capabilities
Select any capability to open its comprehensive horizontal detail view
SEO & Search Marketing (SEM)
Be discovered by high-intent customers.
Data-backed search engine optimization and targeted pay-per-click search campaigns that increase organic ranking, domain visibility, and qualified leads.
UI/UX Design & Prototyping
Clarity, hierarchy, and interaction.
Intuitive digital product interfaces created in Figma, focused on clear visual hierarchy, user journey mapping, and interactive prototypes that guide user action.
Graphic Design & Brand Assets
Visuals that leave an impression.
High-impact marketing creatives, brand identities, and social media visual assets crafted using Adobe Photoshop and Canva with uncompromising detail.
Growth & Social Media Strategy
Audience growth that converts.
Certified by HP LIFE & Google: End-to-end social media strategy, content marketing funnels, email marketing automation, and multi-channel online advertising.
Core Capabilities & Marketing Tech Stack
Design, UI/UX & Growth Stack
Work
A selection of work across graphic design & logo designs, search engine optimization (SEO/SEM), visual identity systems, and UI/UX designs.
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Graphic Design & Logo Designs
Commercial logo identities, packaging graphics, and advertising assets
Curated collection of 22 commercial design projects for brands including Aye Hiking Tour, Rdvate, Kaff Leather, Pattern 33, Lele Baltena, and Lifelong Learning Library. Click to open the full interactive showcase.
For artists
with vision.
DSP Lossless
Atlas Nova
Atmospheric electronic & spatial audio architecture.
Fresh Cave — Music Web Platform & UI Design
High-contrast music distribution & artist portal design system
A comprehensive web application interface and design system crafted for Fresh Cave music distribution. Features high-contrast dark visual aesthetics, direct DSP pipelines, artist spotlight modules (Atlas Nova), verified studio directories, and royalty split engines. Click to explore all 12 interface screens.
Search & Digital Growth Engine — ICE 'Mestawet' EP
Google SERP #1 ranking, AI Overview integration & multi-DSP streaming conversion
A complete digital growth engine engineered for artist ICE's 'Mestawet' EP release. Secured #1 organic Google search ranking with featured AI Overview citation, captured 7,460+ multi-platform streams, and scaled audience reach to 5,035 international listeners across the Netherlands, Belgium, and Europe. Click to inspect live analytics and SERP audits.
Social Profiles & Network
Feel free to connect or follow my work across platforms.
Available for remote freelance engagements, digital marketing strategy, UI/UX design systems, and brand growth campaigns.
Direct Inquiries
Looking to discuss a project or have questions? Email me directly at beteabrham07@gmail.com and I will respond promptly.